Table of Contents

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Generating and Exchanging Knowledge: Rethinking Current Practices in Linguistics

Jana Pflaeging & Peter Schildhauer

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Media Linguistics: On Mediality and Culturality

Martin Luginbühl

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Prohibition Signage in Public Places: On the Functional Organization of Different Media, Communication Forms and Text Types

Christine Domke

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From "heroes working in the public interest" to "guerriglieri del web": The Role of Culture in British, Italian and German Editorials Addressing the NSA Scandal

Melanie Kerschner

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MediaCultureLinguistic Perspectives on Social TV: Questions and Desiderata of Analysing TV-Appropriation in Social Media

Michael Klemm & Sascha Michel

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From Frequency to Sequence: How Quantitative Methods can Inform Qualitative Analysis of Digital Media Discourse

Mark Dang-Anh & Jan Oliver Rüdiger

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Introduction to Tools and Methods for the Analysis of Twitter Data

Manuel Burghardt

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The Functions of Emoticons and Pictograms in Instant Messengers

Leonore Hinz

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Unboxing: Relevant to Media Linguistics?

Klaus Kerschensteiner

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Talk Digitally: Communication Models Applied to Multimedia Platforms and Networks within the Social Web

Christian Allner

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How Semiotic Modes Work Together in Multimodal Texts: Defining and Representing Intermodal Relations

Martin Siefkes

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Graphic Reading: Text Visualization by Means of Information Design

Fabienne Kilchör

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"Things that Matter, Pass them on.": ListSite as Viral Online Genre

Jana Pflaeging

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Blogging Our Way to Digital Literacies? A Critical View on Blogging in Foreign Language Classrooms

Peter Schildhauer

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